Corporate Branding.

Last week, according to Tony's blog, Manchester United approached Air Asia on whether they would be interested to be the shirt sponsor. Can you imagine our local home-grown superstar low cost airline's logo on the red shirt of the world's most well-known football icon?

Photo from Tony's blog - tonyfernandesblog.com

This is seriously good stuffs, and I reckon if it truly happens, it would be a great first for Malaysia. Air Asia and Manchester United - a partnership of the top brands.

Why am I so interested in this topic?

I currently head the Branding side - and I envision Crest Builder being amongst the market leaders in the local property and construction industry in the near future. We've got some good show so far - we started off with completing projects with the Singapore-strict CONQUAS21 standards, completing the RM 1,300psf The Meritz at Jalan Ampang, getting an award for the Kenneth Yeang-designed The Residence at TTDI, and currently we are doing some projects around the city centre, many of which have great exposure to the public.

The Meritz, Jalan Ampang.

A lot of different plans are needed for the branding of a construction firm. Of course, a multi-million dollar shirt sponsorship with Manchester United would do wonders for Air Asia. (for your information, AIG's deal with Man United was over USD50million - thats over RM 150 million!)

For a construction firm, the fundamentals have to be right - a good track record spanning years of success, good reputation amongst the developers and consultants, good quality for show to the end users and buyers just to name a few. Construction always revolves around the 3 core things - time, cost and quality. A good contractor would be a contractor who completes projects within the stipulated time, without cost overruns and with exceptionally good quality.

Crest Builder has been consistently doing that - and I know we shall be amongst the 'Premier League' boys in the near future.